I like to take advantage of the summer, when the pace is supposed to be calmer, to make progress on and to deal with very important issues. Being aware of this, my Communication team proposed a trip to La Rioja a few days ago in order to meet with the regional news services TVE. I can always find a good reason to visit San Vicente de la Sonsierra. And this is not just my personal opinion. Wine tourism is growing unstoppably in this area, more than expected. For me, wine tourism as a concept incorporates many different elements of tourism, such as gastronomy, art, culture, heritage, vineyards… Along these lines, as I already mentioned in another entry on this blog, at Bodega Carlos Moro we have set up a sculpture exhibition to enrich visits to our wineries. But in addition to wine tourism, in the interview we also talked about other important issues for wineries, such as export to the United Kingdom and its possible exit from the European Union. There is also another topic of the utmost importance to us that is covered in the report, which is non-alcoholic wine. I invite you to listen to the full interview.
