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How to succeed in 2019

The magazine Castilla y León Económica invited me to participate at the ‘8 ideas para triunfar en 2019’ (8 ideas to succeed in 2019) Conference, which was held on 7th February at Auditorio II, Feria de Valladolid.


I had the honour to talk about our experience with marketing and social networks, which in my opinion are a fundamental axis in business success in the 21st century. The consumer role and how to approach the elaboration, design, creation and sales of a product were some of the ideas that I brought to the table, as well as market segmentation and how to adapt nowadays products to the tastes and needs of the consumer, who we should always be the center of our attention.