Pasión por la tierra. Pasión por la empresa

EDICIONES DEUSTO PUBLISHES MY BOOK ‘PASIÓN POR LA TIERRA, PASIÓN POR LA EMPRESA’ (PASSIONATE ABOUT THE LAND, PASSIONATE ABOUT THE BUSINESS)

My personal and professional history in regard to land, wine, and innovation is told in the book ‘Pasión por la tierra, pasión por la empresa’ published by Ediciones Deusto. In this book, I have been able to narrate how thirty years ago, in 1988, I took on an uncertain adventure: To revamp my family’s tradition of growing vineyards and devoting myself to winemaking, and talks about the keys and secrets to the success of a company deeply rooted in the land, but also deeply innovative.

 

I believe knowing the past is essential to build the present, since a company that forgets its origins and history can hardly create a present with a future. In 1995, Matarromera, my most emblematic wine, was chosen the best in the world. Now, decades later, we have managed to create one of the most prestigious and innovative winemaking companies in Spain, with a multitude of national and international recognitions and presence in six designations of origin. I hope to convey to all the readers of this book what, in my opinion, are the most important keys to achieving business success.