Together We Are More

The first edition of the Barcelona Wine Week has come to an end, an event that was born to pick up the baton from Intervin Alimentaria, where we have participated since the beginning. On this occasion we had to be there from the beginning, supporting and expanding the knowledge of Spanish wine to more than 300 buyers who have come from all around the world over these three days.

What I like best about these fairs is the teamwork within our company. Seeing how we are an orchestra playing the same tune, supporting each other for hours, creating a special atmosphere and camaraderie. The fairs are a great occasion for me to meet up with our national distributors and our importers, who represent us and share our values.

I have also been able to spend time with great friends from the industry, such as Miguel Torres, José Luis Benítez or my dear María Isabel Mijares. We have had the privilege of sampling our new Casar de Vide, Viña Garugele and Carlos Moro Picón de Zurita wines with the editor of the prestigious magazine Wine Spectator, Thomas Matthews. The days have also afforded us fluent contact with the media who continue to get behind our Matarromera Esencia project.

At our stand over the last few days we have welcomed hundreds of people who have come to learn about and enjoy our superb wine and the fabulous products by our friends at Ibéricos Fisan. Once again, we have formed a winning partnership that has delighted all those present.

In short, time will bear its fruits, but we were at the first edition of the Barcelona Wine Week planting the first seeds with great excitement.

The First Barometer of Wine Tourism in Spain

I had the honour of presenting this initiative at FITURTechY, the Tourism Innovation and Technology Forum, within the FITUR. Spain is a major world power in wine production and export, as well as one of the most visited destinations in the world. However, we have not yet managed to position ourselves as a benchmark wine tourism destination. According to data from the ACEVIN Tourism Observatory, the wineries and museums belonging to the Club de Productos Rutas de Vino de España received some three million visits, which places us far behind our neighbouring countries. We must take this as an opportunity, since wine tourism represents a type of tourism that contributes to economic, social and environmental sustainability, to deseasonalisation and to rural economic development, thus generating tourism of greater value.

Wine tourism has become so much a part of me that my first trip abroad was to Bordeaux to see its magnificent vineyards and wines. Travelling around the world from one winery to another is like taking a natural journey through some wonderful places. I thought I was in love with my dear Valbuena de Duero and its environment until I came across San Vicente de la Sonsierra and had to share that love.

Wine tourism has still a lot of room for growth in our country. Travelling to South Africa, France or Argentina has enabled me to understand the importance it holds for them, their firm commitment, and how they have adapted their facilities in order to improve their visitors’ experience. It must not be forgotten that these same tourists not only bring wealth to the area but can become ambassadors of a country and its brands.

The data compiled by the Rutas del Vino de España Tourism Observatory and Turespaña are the basis of this Barometer, to which the information provided by all the players in this alliance shall be added in order to obtain high-quality data. In this way, it will be possible to have a complete and exhaustive picture of the reality of wine tourism in Spain and to detect trends in this sector. I would like to thank all the project partners for their work and trust.

Innovation, a Vital Need

The Plataforma Tecnológica del Vino (PTV), of which I am vice-president, held its ‘2019 Innovation Awards’ ceremony yesterday at Caixa Forum. The association gave away awards to a researcher and two projects, as well as an honorary prize. My most sincere congratulations to all of them and to this initiative, which seeks to promote the competitiveness and innovative development of the Spanish wine industry. In order to talk about research, eagerness is a requirement, a vital need, as are personal and material resources. For me innovation is not just a word that sounds good, it is an attitude and a commitment. It is part of our daily lives and is reflected in all our products and processes. The amount of information we have, thanks to the projects we have led or participated in, has helped us to learn more about the land, vineyards, etc. and to improve the quality of our wines, oils, creams or services. Or to carry out projects as disruptive as non-alcoholic wine. The activity in this field has led us to develop around a hundred projects over the last ten years. Numerous winemakers from all over the world have visited us in order to learn about our R+D+i activity. We can never stop learning and innovating, it is an ongoing process. Therefore, I encourage all the winners to continue in the same vein…

Our Fight Against Climate Change

The evolution of data on CO2 emissions, as well as the quality of the air we breathe, has made it possible for the scientific community (not without controversy) to conclude that climate change is now a reality. Climate change is irreversible. The consequences for human health and the biosphere itself can be devastating. Efforts on the part of the business world to come up with projects to fight against the planet’s rising temperatures are quite necessary. People are now starting to become aware, but we had already introduced this concept in our company in the early 90s. Back then we were already concerned about energy consumption and began to apply renewable energies. We were the first to install stand-alone photovoltaic production systems; the first calculation of the carbon footprint produced by a product in Spain was one of our wines… But most importantly, this philosophy is not a marketing ploy, we really believe in it, and we made this clear at the 18th Empresa Familiar Forum, which was held last week in Andorra and focused on climate change. There we had the opportunity to present some of the measures from our Matarromera Sustainable on Planet Earth Plan, Deadline 2030. By then our energy consumption will be 100% from renewable sources; we will have managed to minimise our carbon footprint by 30%; we will have obtained the Zero Waste certification, or the use of paper will have been reduced by more than 40%. Quantitative measures to tackle an already irreversible problem.





Stars at the Presentation of the 2020 Poland Michelin Guide

Our wine is once again making history and conquering Europe. Finca San Cibrao (D.O. Ribeiro); CM Prestigio (DOCa La Rioja), and Matarromera Prestigio (D.O. Ribera del Duero) have been the star wines this week at the presentation of the 2020 Poland Michelin Guide. It has been a real honour to be part of this event alongside some of our great friends such as Maciej Dobrzyniecki, President of the Polish Academy of Gastronomy, held in the cities of Warsaw and Krakow. It is no secret that Krakow is a city full of history, and that it plays a decisive role in the country’s future. Its spirit is reflected in its culture but also, of course, in its gastronomic heritage that combines excellent products and the finest recipes. This is the case of the Amaro Restaurant in the city of Warsaw, whose promoter, on the left of this photo, has been awarded a Michelin Star. Thanks to this and other projects, Krakow has been awarded the recently created title of 2019 European Capital of Gastronomic Culture. A new continental recognition that this city fully deserves and where we are lucky enough to be present through our wines.