I join LG’s challenge to reforest Spain

My sincere congratulations to the LG team and their initiative #UnaPersonaUnÁrbol, (one person, one tree) through which, as well as raising awareness as to the need to take care of the planet and the importance of responsible consumption, they undertake to plant a tree for each person who participates in this project. I didn’t hesitate for a second to join in. Commitment to the planet is part of my lifestyle, and it is a philosophy that I have passed on to my company since its inception, and to all of us who are a part of it. I encourage you all to join this challenge whose goal is to plant 47 million trees. There is an urgent need to raise awareness as to the importance of forest repopulation as a shield to reduce the effect of CO2 emissions, the gas that causes climate change.

People are what matter the most

Yesterday at Bodega Carlos Moro, in La Rioja, we hosted the RNE’s (Spanish National Radio) cultural programme ‘El Ojo Crítico’ (The critical eye), hosted by the great journalist Alberto Martínez. As you know, I’m very much interested in culture and, at the company, we advocate it as much as we possibly can. Yesterday’s talk was especially pleasant for two reasons. On the one hand, because of the enriching nature of the talk; and on the other, because of the friends who accompanied us. It was a pleasure to have our beloved Andrés Pascual and his wife, Cristina Benito, back at home. I also got to learn about the fantastic work done by the Pepitas publishing house and discovered such interesting novels as ‘Lagunas’, by Sarah Hèpola. We talked about literature, chatted about wine and boasted of beautiful initiatives such as our ‘Literary Toast’. This is a literary competition in which we at Bodega Carlos Moro collaborate with the aim of combining culture, art, literature and wine. In addition, one of the categories of the competition is aimed at people with intellectual disabilities. Because I always say, loud and clear, that wine is important but life and people are even more so.

Miguel Delibes, one of my favourite writers

There are a lot of things I admire about this Valladolid-born writer, but above all, his mental clarity, his honesty, and the love he felt for nature. Miguel Delibes had a special predilection for the Castilian countryside, an affection to which I relate deeply. In fact, one of his most autobiographical works is entitled ‘Mi vida al aire libre: Memorias deportivas de un hombre sedentario’ (My outdoor life: Sporting memories of a sedentary man). This book is the subject of the latest gathering of ‘Encuentro entre vino y literatura’ (Wine and Literature Gathering) that we have organized at our wineries, in collaboration with El Norte de Castilla and with two exceptional guests: Elisa and Adolfo Delibes. Thank you both for helping us discover Miguel Delibes the sportsman, an intelligent and, above all, human man on the centenary of his birth.

How to succeed in 2019

The magazine Castilla y León Económica invited me to participate at the ‘8 ideas para triunfar en 2019’ (8 ideas to succeed in 2019) Conference, which was held on 7th February at Auditorio II, Feria de Valladolid.


I had the honour to talk about our experience with marketing and social networks, which in my opinion are a fundamental axis in business success in the 21st century. The consumer role and how to approach the elaboration, design, creation and sales of a product were some of the ideas that I brought to the table, as well as market segmentation and how to adapt nowadays products to the tastes and needs of the consumer, who we should always be the center of our attention.

The best of Madrid’s gastronomy

Work, enthusiasm, perseverance and team spirit. These are the keys to success that Aurelio Morales, chef at Restaurante Cebo, shared with me after he received the recognition as Restaurant of the Year, awarded every year by the Metrópoli magazine from El Mundo daily newspaper. We, at Bodegas Familiares Matarromera, support this event which showcases the best of Madrid’s gastronomy. I was fortunate enough to present this award to Morales, with whom I agree on the ingredients for achieving success: Work, enthusiasm, perseverance, and team spirit; and I would add PASSION.